Blog:Using Image Search tools in my Term Project

By CaitdCaitd (1225655098|%a, %b %e at %I:%M%p)

What is the goal of using pictures and images in a wiki?

Images are an important part of any wiki or blog content. They draw viewers in and help capture their attention. I am doing my wiki project on the non profit HIV/AIDS relief efforts in Africa; however, and I was not quite sure how I wanted to incorporate pictures into my wiki. There are many powerful images out there about children orphaned by AIDS or pictures of their grandparents working to feed their grandchildren because their parents are too sick to work. While those are powerful images, I want to also encourage people to enter into this market as a field of work. To do this, I also want to include pictures of relief workers doing good. I want to inspire people to want to deal with the horrible ramifications of this disease.


How am I going to do all of that?

Well, when I first did a general search in Google Images for AIDS relief Africa" I got two basic result types. First I saw maps shaded in with AIDS rate information by country. This type of image is useful because it really shows why there is such a need for students to enter into the non profit sector and drive relief efforts.


The second type of image I found was that of orphans and crosses. Again, the emotional impact of such images is compelling. It really draws the reader in and forces them to accept the severity of the situation. However, an overwhelming amount of the image results (on the first page over 75% of the results were of orphans) were just of orphans. That may draw a reader in and make them think about the problem, but it may not be enough to really show that you can do use your business school training to be effective in the nonprofit world. I wanted to find images of non profits logos or of non profit relief workers. That may be a more compelling way to show that there is work to be done and it is not a hopeless situation.

Refined Search

First, I used Google Images advanced search to find images and I filtered based on news content. The results I received were very useful for my project because it depicts real events going on in Africa related to AIDS relief. These show actual people doing activities to actually help solve the AIDS epidemic.


This particular image is useful for my project because it shows Bill Clinton visiting a crowd. The news story that is correlated with the photograph tells of him urging HIV/AIDS awareness and using prevention precautions. The more I looked through the image search results; however, I found that over half of the results were of Bill Clinton or had to do with the William J. Clinton Foundation. I decided to edit my search further to not include results related to the Clinton Foundation. That gave me more results about another prominent organization in the AIDS relief world- UNAIDS.

I also wanted to show the different celebrities that endorsed this cause. By using the faces option in advanced search, I was able to hone in on images of celebrity endorsers such as Bono.

Using a general search engine for images was a good idea for my project because it is very ambiguous. I am not searching for a specific image or famous icon. For the most part, I am looking for general photos and images of the people affected by AIDS and the people that are trying to help. Therefore, sites such as TinEye were not very useful because I was not searching for a specific picture.

I tried using Flickr with much success. I retrieved 5,397 results for "AIDS relief in Africa." These were very helpful in providing images of people doing AIDS relief work. The tag based search was less useful only coming up with 13 image results of the Hanson Brothers signing AIDS relief tee shirts.

Overall, I am going to use images in my wiki to show the reason to get involved with the AIDS relief effort in Africa. I also want to provide an idea that there is hope, and that by joining this effort the potential analyst's efforts will not be in vain.

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